Merchandising & Marketing
Metro embarked on a bold re-branding initiative to relate to the current generation of shoppers and update its image to the current times. It has aligned its merchandise offerings to differentiate Metro Paragon (the more upmarket outlet) from the suburban stores. This effort will continue as we seek to provide shopping experiences that are relevant to the unique needs of our downtown and suburban customers. We will work closely with our business associates to continue to improve gross margin and merchandise offering to our customers.

Mindful of its social obligations, Metro gives back to the community and since 2001 has partnered Singapore International Foundation to raise funds for Asia’s disadvantaged children and women. With the support of our customers, corporate donors and staff, the partnership has to date raised about $926,000 for the less fortunate