Progressively straightens waves with every use.
- As you blow-dry your hair, plant-derived fibers help create a locking layer to help hold your hair straight, day after day*
- Certified organic cassava root helps form a barrier against intense humidity to help you forget about frizz
- Straight styling becomes faster and easier
*After 5 consecutive applications of naturally straight, hair will stay straight for up to 3 washes.