World’s #1 Conditioner brand P&G calculation based on Nielsen sales information July 2016-June 2017. Different from conventional, creamy conditioners, the new Pantene Aqua Pure conditioner delivers just the right amount of nourishment to your hair without weighing it down. Your hair will feel healthier and lighter after just one use. Nourishes hair and gives it a lightweight feel. Features Clean Rinse technology to rinse hair in just seconds. Hair is beautifully conditioned, healthy and lifted.