AT FITFLOP, WE BELIEVE THAT FOR A SHOE TO REALLY BE COOL IT’S GOT TO BE COMFORTABLE.EIGHT years ago, when we first put our precision ergonomics under a set of sporty looking flip flop straps, the only rules we followed were dictated by expert biomechanists Dr Dave Cook and Dr Darren James, who had created the FitFlop™ multi-density Microwobbleboard midsole.It was ‘sportygorgeous’ on top and ergonomically engineered underneath. And women absolutely loved it.And so we realised that the really cool shoes (or sandals, or boots, or clogs) are the ones you wear until they fall apart, that look good with everything, the shoes that are so comfortable they call your name from the closet, the lived-in ones you love so much you can’t bear to ‘bin’ them.Shoes with that same perfect combination of beauty, brains and top-notch biomechanics. Of logic and magic. We make them. And they – in turn – make us.Because at FitFlop, we’ve always believed – even before it was the trendy topic – that while it’s great to look good, what makes a shoe REALLY COOL is being COMFORTABLE.Our focus is still on delivering the best in biomechanics, but now also in clogs, shoes, boots, sneakers and loafers, so our customers can feel the FitFlop effect any and every ‘wear’.
Available at Metro Centrepoint, Metro Paragon & Metro Causeway Point.