The brand GATSBY started in Japan in 1978. It was developed by Mandom Corporation, a manufacturer of cosmetics and beauty products established in 1927. The name GATSBY came about when the president at that time Mr Hikoji Nishimura read F. Scott's Fitzgerald's "The Great Gatsby" and sympathised with the main character's way of life.
Today, GATSBY has grown into a brand with a wider range of grooming products across various categories, such as hair styling, face care and body care. GATSBY places great importance on listening to consumers and understanding what they like, want and need.
As consumers' preferences and aspirations change over time, GATSBY adapts to these changes as well and grows alongside its consumers. GATSBY allows consumers to discover and experiment with various styles while staying true to their identity, and transform into 'kakkoii' (Japanese for 'cool') individuals who present the best sides to themselves."
Available at Metro Paragon.