Born and raised in Japan, LOSERS is always striving to create things with a sense of iki. A concept of beauty & perseverance unique to Japan.”
“iki” / Beauty - An aesthetic ideal with its roots from the Japanese Edo Period. LOSERS was created by expressing the uniquely Japanese aesthetic “iki” through the medium of sneakers, which are a truly international concept.
“i-ki” / Perseverance - The strength to get back up and carry on, no matter what life throws at you. This is the basis for our slogan “Stick To Your Guns”.
Available at Metro Paragon.