MELISSA

The original “jelly” shoe brand from Brazil has revolutionised the footwear industry with its avant-garde designs since its introduction in 1979.Melissa’s concept of bringing luxury for all, of being pop-luxury is the reason the brand constantly seeks new ways of expressing ideas. That is why, since the 1980s, Melissa has collaborated with celebrated and famous designers, architects, stylists and artists including Vivienne Westwood, Jean Paul Gaultier, Zaha Hadid, Jason Wu, and most recently, legendary design maestro Karl Lagerfeld.Each pair of Melissa shoe is a covetable piece of art; they are easily recognisable from their modern designs and rich colours.The shoes are comfortable, fashionable, express individuality and are eco-friendly that many stylish women and celebrities have even become huge fans and advocates of the brand – from the likes of Victoria’s Secret supermodel Alessandra Ambrósio with whom Melissa has collaborated with and launched a capsule collection, to Hollywood stars such as Katie Holmes, Vanessa Hudgens and Anne Hathaway.Melissa shoes are made from a unique, patented plastic material called MELFLEX TM, which was created to improve the flexibility and quality of PVC.MELFLEX TM is a form of PVC that provides improved elasticity, impermeability and resistance. It is hypoallergenic, odourless and 100% recyclable.

Available at Metro Centrepoint & Metro Paragon.

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