In 1935 the Picard brothers began to mass-produce bags. The thinking behind this was to produce consistently high-quality goods at reasonable prices. Boxcalf, cow and morocco leather bags were produced by more than 100 workers. What Henry Ford had achieved in the US motor industry, Picard was doing in the quality bag market in Europe – producing top-class products that anyone could afford. This is still the case today.

Men's available at Metro Centrepoint, Metro Paragon & Metro Causeway Point.