Unlike regular eye drops, Rohto Eye Drops stand out with a unique cooling sensation which brings instant freshness to your eyes by providing fast relief and cooling comfort. Whether you’ve had a long day of driving or staring at computer screens, Rohto Eye Drops are here to keep you going. Formulated by Rohto Pharmaceutical Co. Ltd with over 100 years of experience in the eye care industry, Rohto Eye Drops has been certified as World’s No.1 Eye Care Brand* and also No.1 in Japan for the past 40 years. It even broke the Guiness World Record as the World’s Largest Over-The-Counter Eye Care Brand^!
*Source: Euro Monitor International Limited, Consumer Health Eye Care definition, Retail Value Share, 2016 Data.
^Based on annual sales revenue of over ¥20.0 billion as of 10 July 2014.